Discover here the birth of a golf brand, where golf players, born on a golf course, put their life's experience at your service.

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The Hole Black story began in 1987 in Vierzon, when the Baert/Lagneau family decided to transform family farmland into a place of shared passion: the Golf de la Picardière. From its inception, this associative club (under the French law of 1901) became a hotbed of lively competitions, notably hosting the unforgettable Rugbymen's Open, where golfers and rugby players came together in a unique atmosphere. Emblematic figures such as Tito Jorge and Jean Boissereau left their mark on this budding fraternity between golf and rugby.

It was during these years that the young Lagneau was seduced by a joke made by an honorary member of the club: the idea of ​​naming their group the Hole Black of Vierzon. Since then, this idea has continued to germinate in the mind of the young golfer, until it became a true passion.

Over the years, the young golfer has gained not only experience on the course, but also a heightened awareness of customer service. By closely observing the needs and desires of golfers, he understands the crucial importance of offering not only quality products, but also an unparalleled customer experience.

After 35 years in this world, he decided to make his dream come true by creating Hole Black. This brand embodies the elegance inherited from its history and the excellence of the game, but it goes even further by placing customer service at the heart of its DNA. For Hole Black, each customer is unique, and that's why the brand is committed to providing exceptional service and attentiveness.

You'll never find customer service as attentive and dedicated as Hole Black's. Hole Black isn't just a golf apparel brand; it's a true experience where attention to detail and top-notch customer service make all the difference. Because for Hole Black, golf isn't just a game; it's a shared passion, where every golfer deserves to be treated with respect and care.

Hole Black is a symbol of quality and excellence in the world of sport. Athletes of all levels are attracted by the quality of its products, unrivaled comfort, and optimal performance on the field.
Our slogan: "Elegant on the pitch, excellent in the game."