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The Hole Black story began in 1987 in Vierzon, when the Baert/Lagneau family decided to transform family farmland into a place of shared passion: the Golf de la Picardière. From the very beginning, this associative club under the 1901 law became a hotbed of lively competitions, hosting in particular the unforgettable Open des rugbymens, where golfers and rugby players met in a unique atmosphere. Emblematic figures such as Tito Jorge and Jean Boissereau left their mark on this nascent fraternity between golf and rugby.

It was during these years that the young Lagneau was seduced by a joke made by an honorary member of the club: the idea of ​​naming their group the Hole Black of Vierzon. Since then, this idea has continued to germinate in the mind of the young golfer, until it became a real passion.

Over the years and competitions, the young golfer not only accumulates experience on the course, but also a heightened sensitivity to customer service. Carefully observing the needs and desires of golfers, he understands the crucial importance of offering not only quality products, but also an unparalleled customer experience.

After 35 years in this world, he decided to make his dream come true by creating Hole Black. This brand embodies the elegance inherited from its history and the excellence of the game, but it goes even further by placing customer service at the heart of its DNA. For Hole Black, each customer is unique, and that is why the brand is committed to offering a service of exceptional quality and attentiveness.

You will never find customer service as attentive and dedicated as Hole Black. So Hole Black is not just a golf apparel brand, it is a true experience where attention to detail and top-notch customer service make all the difference. Because for Hole Black, golf is not just a game, it is a shared passion, where every golfer deserves to be treated with respect and care.

Hole Black is a symbol of quality and excellence in the world of sport. Athletes of all levels are seduced by the quality of the products, unmatched comfort and optimal performance on the field.
Our slogan: "Elegant on the pitch, excellent in the game."